a cause in motion

Client

johnny mac tennis project

Skill + Set

storyboarding
motion design
After Effects
sequencing
narrative animation

The Objective

Design a print and digital campaign that communicates JMTP’s mission, community impact, and funding goals with clarity and emotional resonance.

 

The objective was to produce materials that express the nonprofit’s values while delivering clean, accessible design that works in retail environments and across community spaces.

CHALLENGES & APPROACH

The campaign required balancing emotional storytelling with precise statistics.

 

We built a layout system centered on visual hierarchy, open spacing, and strong typographic contrast. Tennis-inspired visual elements helped maintain thematic relevance without overpowering the messaging. Multiple print formats were designed to ensure legibility regardless of display context.

THE RESULT

The updated materials strengthened community support and improved donor awareness during the Giving Day cycle. The campaign’s consistent visual rhythm helped the nonprofit communicate more effectively across multiple touchpoints.

 

Contact us to develop nonprofit campaigns built on clarity, purpose, and design that moves people to act.